Oct 11, 2014
Breast Cancer Awareness campaigns were created to help raise money to help find the cure for the deadly disease or provide treatments for persons battling the disease. But, some persons, businesses and groups are exploiting the awareness campaigns. Some persons, businesses and groups are selling pink products in the name of National Breast Cancer Awareness month, but are not giving the money earned from the items sold to Breast Cancer charity or research; they are Pinkwashing instead.
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