Cenjiayu Scam - Mysterious Package and Fake Scarf From China

My friend just received a mysterious package from China. It was sent to our work address and his name. Inside a cheap-looking scarf with wording GUCCI and a note written in broken English asking for payment. What the hell is it, are they just hoping that someone will be naive enough to actually pay it? It also says that payment will be taken automatically if not paid within a certain time.