9 Great Email Marketing Tips to Grow Your E-commerce Business
Long gone are the days of applying for a standard bank loan to build a local brick and mortar shop to generate an income. Today, launching your very own eCommerce business can be done whether you have experience as an entrepreneur or if you are interested in achieving financial freedom and independence. Once you have made the decision to launch an eCommerce store, it is important to consider your preferred methods of marketing and how you intend to reach an online audience. While content marketing and social media are useful tools, email marketing still plays a major role in generating sales and calculating success in the eCommerce industry. Use the following tips for your email marketing strategy to help grow and scale your eCommerce business, regardless of your preferred market and niche.
1. Personalization is Key
Personalized emails can drastically increase your email open and CTR (click-through-rate) in any industry. Use personalization to address recipients of your emails directly, using their first name or their full name. You can also use personalization to implement other details you have received from your subscribers, such as their location or even various interests they have indicated to you upon registering as a subscriber.
2. Offer Custom Discounts
Offering custom discounts is another way to appeal to loyal shoppers or even subscribers who are new to your website. If you are using a CMS, or content management system such as Magento, consider using an extension such as Customer Prices Suite extension for Magento 2.
The Customer Prices Suite extension for Magento 2 allows eCommerce website owners the ability to designate prices for individuals based on membership status or whether or not they have special privileges as a customer on your website. Define your own variables to consider while setting prices and offer even steeper discounts to subscribers and customers who are most loyal to your business.
3. Use Powerful CTAs
A CTA, or call-to-action, is a line of text or a promotional blurb that helps incentivize users to shop or make a purchase from a business. Using powerful CTAs within each of your emails is imperative, especially if your end goal is to drive traffic to your website or close a sale on your eCommerce store.
4. Consistency is Key
When you have an email newsletter, consistency is key to remain successful and interesting to those who are currently subscribed. Be sure to send emails to your subscribers at least once a week, but not more than two or three times, depending on the amount of engagement each of your emails receives.
While it is important to remain consistent when sending emails to your subscribers, it is also important to avoid spamming or sending too many emails in one day or even throughout the week.
5. Implement a Working Email Funnel
Create a working email funnel that is suitable for the type of customers you want to reach. Consider whether or not you want to email users who have items in their shopping carts currently separately, or if you want to include them in a mass email. If you have new subscribers, you may want to provide an entirely new funnel depending on where you are in a current funnel you are running. Using email funnels can help to avoid sending generic or unnecessary emails to users who are simply not ready for them or not suitable candidates to receive the emails you intend to send.
6. Send Follow-Up Emails
When developing an email funnel, consider the type of follow-up emails you intend to send. Follow-up emails can help with motivating shoppers to complete their purchase or revisit your shop to browse through more of the inventory you currently have in stock. Use follow-up emails to also gauge just how interested your current readers and subscribers are in what you have to say and the promotions or deals you are offering.
7. Cash in on Holidays and Special Occasions
Take advantage of special holidays throughout the year by launching promotions and deals of your own. Use your email newsletter to hype the upcoming events or exclusive promotions you are hosting to pique the interest of your subscribers and loyal customers. Encourage others to share your email newsletter with their own family members and friends so that they also have the opportunity to take advantage of special offers and discounts you provide.
8. Track and Monitor Email Campaign Results
Each time you launch a new email marketing campaign, keep track of the results and monitor the most and least successful emails you have sent out. Tracking and monitoring individual campaigns is a way to gain valuable insight into the wants and needs of your readers, prospective customers, and loyal shoppers or supporters.
9. Use Collected Data to Better Optimize Future Email Marketing Campaigns
Any data and information you collect with each email campaign you send out should be organized and used in future digital marketing campaigns. Optimize your future email campaigns by taking the best types of headers, promotions, and CTAs and implementing them in new campaigns you intend to launch.
Using email marketing is one of the best ways to generate sales while building a loyal and ongoing relationship with subscribers and customers alike. With the right email marketing tips and digital strategy, learn which subject lines, calls-to-action, and types of promotions work best in your favor when it comes to generating sales and revenue for your business.
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