The number of people working online has grown immensely over the past decade, and with the Covid-19 pandemic, and more and more being forced to work from home, the opportunity for making good money is still there, waiting to be grabbed.
The power of YouTube
With close to 2 billion users logging into YouTube each month, and hundreds of hours of videos uploaded every single minute, it’s no wonder that YouTube is one of the largest and most visited websites in the world. After Google, YouTube is the second most used search engine, and is a platform that is great for earning an income. People in all countries are making a very good living through YouTube, with some individual’s channels earning millions of dollars each year.
The question is – how can you make money with YouTube? Well, there are a lot of ways you can use the platform to earn money and in this article we will take a look at some of the most popular ways that you could not only start making a few extra dollars each month, but how you can earn a living with YouTube.
Affiliate Marketing with YouTube
As mentioned earlier in the article, one very popular way that people make money online is through affiliate marketing. There are lots of affiliate programs that you can sign up with and start promoting products. Amazon is probably one of the most famous, and there are thousands of affiliates who are earning an income that way.
You can make product review videos, and include your affiliate link in the description along with a little text about the product you are reviewing. You’ll need to make sure that your video review is an insightful one that is going to be worth people's time to watch. If you are simply going to blah blah blah for 5 minutes and offer nothing of note, then the videos aren’t going to get many views or likes.
One angle that many people use with video reviews is to help solve problems that people might be facing. For example, “which food mixer shall I buy?”, or “how do I make my car shine”. By finding products that can help problems that people are facing, you can easily go through the benefits of one product compared to another and explain what you liked about the product you are promoting and what it did for you.
People are usually buying things to fill a need – either then have something that needs replacing, or they have a certain thing to do and are looking for advice as to the best way to do it.
Create content for sponsorship
There are many ways to be an influencer, and it’s not all down to posting flashy photos of yourself on Instagram. Maybe you have a lot of experience in a certain profession or a skill that you’ve learned and are willing to share.
Creating high quality content is what YouTube wants, and there are millions of people all over the world who prefer to watch a video tutorial about something, such as “how to backup your website”, rather than reading through paragraphs of boring text.
Videos are a powerful tool for learning, and if you do a quick search on YouTube for something such as “learn to play guitar”, you’ll find thousands of videos.
If your content is top notch and starts going viral, then you could be in the position where a company or individual offers to sponsor your YouTube channel. Some companies may offer to pay a monthly or yearly fee for sponsorship. Others may offer you a deal where you can earn a commission (similar to affiliate marketing, but with much better rates of commission).
Each niche and industry works differently, so it’s impossible to say what your channel may be worth, but if you have a lot of followers, and your videos are attracting large numbers of viewers, you should start looking for a way to monetize your channel.
Earn from YouTube ads
Following on from the previous point about monetizing your channel, if your videos are well received, then you may be eligible to sign up as a YouTube partner. As a partner, you can earn money from ads that are shown before your videos.
To be able to become a partner, you need to have at least 1000 subscribers to your channel, and over the previous 12 months have amassed at least 4000 watch hours of your videos.
There are other ways to earn with your channel such as through Adsense, which is the Google program that allows publishers the potential to make money through ads on their website, or in this case their YouTube channel.
Offer YouTube SEO services
If you have experience with search engine optimization (SEO), then you could start offering optimization services for YouTube channels.
There are lots of individuals and businesses out there that are producing top quality video content, but due to one reason or another, they are not getting the attention of visitors that they deserve.
YouTube has a number of ranking factors in it’s algorithm, and if you know and can work with them, you can achieve much better exposure of videos, as well as potentially much more income. Some of the most important ranking factors include the number of subscribers that sign up after watching a video, the click-through-rate on the results in YouTube and also the number of genuine comments.
Some final thoughts
Even though YouTube has been with us for a very long time now, it’s still got huge potential for making money. Either through your own content, or optimizing other peoples, there are a number of ways that you could soon start generating a very impressive monthly revenue.