However, managing your online presence is not an easy task.
Businesses are taking advantage of the opportunities social media can bring to them. Social media platforms can help you build a professional online presence for your brand, promote your company, sell your products and reach different audiences. It plays a vital role for marketers to know the likes, dislikes, and interests of their target shoppers so they can create a better marketing strategy.
But, with social media, persuading the public and influencing users' opinions have become more achievable and more uncontrollable at the same time. If you’re not careful, what you post and share can be used against your brand. Remember, there is no delete button on the internet. Negative comments, getting mentioned on social media platforms, or bad reviews are just some of the things that can affect your online presence.
So, how can you clean up, protect and create a professional reputation online? Discover how to manage your online presence effectively with these seven best practices:
Monitor your social footprint.
One way to control your online reputation is to monitor your social media footprint. Always check your brand and products on each platform that you are using. That way, you’ll be able to respond to the problems right away and gain valuable insights into customers' ideas about your brand. Monitoring your brand or products can help you scan your social media posts so you can filter the new and older posts that you think could affect your online reputation.
Track and remove spam.
Spammy links can hurt your ranking as well as your online reputation. You need to be aware of hackers and detractors intentionally trying to bring down your search engine rankings. They sometimes create lots of poor-quality links to your website.
Some tools can help you check low-quality backlinks so you can review them. Or, you can report directly to Google that you don’t want specific links to your website. Also, automation and human content moderation can help you monitor spammy links, detect posts with inappropriate content, as well as accept and reject user comments.
Ask for reviews.
Customer reviews are powerful tools in the online world. When a potential customer wants to purchase something from your product, the first thing they do is check the reviews. Customer’s words become social proof to shape the online perceptions of your company.
You should not fear negative reviews. Instead, you should use it to improve your marketing strategy and to take a proactive approach to online reviews. When a customer is happy with your products or services, take this opportunity to ask them to leave feedback. Encourage every customer to leave a comment and welcome negative reactions, so that you’ll know whether your online presence is in a good state or not.
Know your audience.
Knowing your target audience is critical to managing your digital presence. It helps you figure out what content and messages people need. These will give you an idea of what to say, and use a more appropriate tone and voice. That way, you will be better equipped to understand your social media presence. Also, you can avoid posting or sharing content that you think your audience wouldn’t want to see. Improving your online brand reputation will help you boost your revenue, so it's important to get it right.
Respond to customers promptly.
If you want to maintain a solid social media presence, you have to be sociable. You need to be online every day, reaching out to listen to your customers' concerns and posting fresh content. When your customers reach out to you, comment on your social media post, or leave a review, they expect you to answer their queries quickly. If you can’t resolve it immediately, then at least inform them. Always take time to post or respond to your customer, especially now that most users are online.
Build brand advocacy.
You can use social media to cultivate strong brand advocacy. By adding new content to your social media accounts in the form of blogs, articles, or messages on forums, you can elevate the identity of your professional brand. Encourage target audience to share their ideas in any form of user-generated content that they prefer. Give them a reason to follow and engage with you by sharing suggestions, and opinions on the content they want to see. Discussing these ideas with them in detail. It will help you to produce new content that is far more relevant than old content or posts. You can build brand advocacy internally too. A set of social media instructions for your staff should detail the nature of your brand openly and concisely.
The goals you set for your online media presence should drive your marketing campaigns. Businesses generally have a primary goal, and that is to either raise awareness of their brand or increase sales. Though it overarches purpose, your actions should be more specific.
Say, you want to increase your sales by 25% through one of your social media accounts, then your objectives should be SMART (specific, measurable, achievable, relevant, and timely). If you want to manage your online presence in the right way, the first thing you should think about carefully are the results you want to achieve by being on any online platform.
Eventually, managing your online reputation is essential to your business. Your digital presence on social networks plays a significant role in how customers view your business. Even a small amount of complaints can practically make or break your brand, so you’d better be sure that they are spreading more positive things about your product.
With so much time people spend on social media, it is very important to know how to check online presence. There are several companies offering services tailored to help manage your online presence. Take some time to check the best company that provides services that are aligned with your strategies for preserving your online reputation.