Is a Scam? Review of the Nielsen Survey Website

Nielsen Survey located at is a legit website. The website is just one of the few owned and operated by Nielsen located at Nielsen is a leading research company, nationally known for producing radio and TV ratings. They have been in business for over 50 years measuring radio and television audiences across the country. Their only business is research and Radio and TV stations depend on the ratings to decide what to put on the air.

Is a Scam? Review of the Nielsen Survey Website

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Frequently Asked Questions about Nielsen

Why was my household selected for the Nielsen Ratings research study?

Your home was selected by Nielsen's sampling process that statistically represents the total population of your community.

Nielsen selects only a few people because it's just not possible to ask everyone. Although your neighbors may live in the same block or area, they differ from you in many ways. Your household's participation ensures that the ratings represent all of the people in your community. That's why you are so important to Nielsen.

How did you get my phone number or address?

Nielsen's computer selects households for our research studies by picking phone numbers or addresses at random.

All possible phone numbers and addresses are considered, much as the winning lottery numbers are selected. Because all possible number combinations are eligible for selection, homes with listed and unlisted telephone numbers are represented.

What's in it for me?

  • You make your voice heard.
  • You let your radio and TV stations and networks know about your media choices.
  • Your participation helps determine what stations put on the air.

By taking part in the Nielsen Ratings survey, you help the broadcasters determine what programs go on the air. You make your choices known to the people who have the power to make changes. You are the most important part of this process, and you are the one who benefits most. You may never get a chance like this again—to let your stations and networks know what you listen to and watch and to tell them what you think about radio and TV in your area.

What are the radio and TV ratings?

Radio and TV ratings estimate how many people listen and watch in a given community.

The ratings are a summary of people's listening and viewing choices—the stations and programs that people tune in to. Stations and networks in your area use the ratings as their report card to learn how many people listen to and watch their programs, and how many don't. The stations rely on the ratings to make programming decisions based on the media choices of people like you.

How does Nielsen Ratings research work?

Using a select group as a sample, we estimate the radio listening and TV viewership for an entire town or city.

Currently Nielsen conducts two main types of ratings research studies (the type of study your household has been selected to take part in depends on the city or town in which you live):

In some cities and towns, Nielsen conducts a brief survey where you are asked to record all of your radio listening for one week in a paper booklet and then mail it back to us.

In other cities, we ask you to become part of Nielsen's Radio and TV Ratings Panel. Your radio listening and TV viewing is captured electronically through special equipment we provide to you for as long as you remain part of the study.

For more information on the type of research study your household has been chosen for, please refer to the materials you have or will receive in the mail from Nielsen.

Will you ever put me on a mailing list or sell my name, address or phone number to anyone else?

No! We use the information collected for research purposes only. Occasionally, we may offer a gift where you will need to provide your name, address or phone number, but accepting the gift is up to you.

Nielsen Privacy Policy

We are committed to protecting the personal identifying information you provide us. We will NOT use such information to advertise, promote or sell goods or services directly to you and we do not allow our clients to sell directly to you. We will use the information about you and your household for research purposes, such as creating reports or contacting you to determine whether you are interested in participating in future research studies for which you are eligible.

Check the comment section below for additional information, share what you know, or ask a question about this article by leaving a comment below. And, to quickly find answers to your questions, use our search Search engine.

Note: Some of the information in samples on this website may have been impersonated or spoofed.

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Comments, Questions, Answers, or Reviews

Comments (Total: 2)

To protect your privacy, please remove sensitive or identifiable information from your comments, questions, or reviews. We will use your IP address to display your approximate location to other users when you make a post. That location is not enough to find you.

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July 21, 2023 at 2:58 PM by
Is a Scam? Review of the Nielsen Survey Website
an anonymous user from: Redmond, Washington, United States

Thank you for inviting me to participate in your survey.It’s been a joy.


July 21, 2023 at 2:57 PM by
Is a Scam? Review of the Nielsen Survey Website
an anonymous user from: Redmond, Washington, United States

Thank you for having to participate in your survey


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Online Threat Alerts Security Tips

Pay the safest way

Credit cards are the safest way to pay for online purchases because you can dispute the charges if you never get the goods or services or if the offer was misrepresented. Federal law limits your liability to $50 if someone makes unauthorized charges to your account, and most credit card issuers will remove them completely if you report the problem promptly.

Guard your personal information

In any transaction you conduct, make sure to check with your state or local consumer protection agency and the Better Business Bureau (BBB) to see if the seller, charity, company, or organization is credible. Be especially wary if the entity is unfamiliar to you. Always call the number found on a website’s contact information to make sure the number legitimately belongs to the entity you are dealing with.

Be careful of the information you share

Never give out your codes, passwords or personal information, unless you are sure of who you're dealing with

Know who you’re dealing with

Crooks pretending to be from companies you do business with may call or send an email, claiming they need to verify your personal information. Don’t provide your credit card or bank account number unless you are actually paying for something and know who you are sending payment to. Your social security number should not be necessary unless you are applying for credit. Be especially suspicious if someone claiming to be from a company with whom you have an account asks for information that the business already has.

Check your accounts

Regularly check your account transactions and report any suspicious or unauthorised transactions.

Don’t believe promises of easy money

If someone claims that you can earn money with little or no work, get a loan or credit card even if you have bad credit, or make money on an investment with little or no risk, it’s probably a scam. Oftentimes, offers that seem too good to be true, actually are too good to be true.

Do not open email from people you don’t know

If you are unsure whether an email you received is legitimate, try contacting the sender directly via other means. Do not click on any links in an email unless you are sure it is safe.

Think before you click

If an email or text message looks suspicious, don’t open any attachments or click on the links.

Verify urgent requests or unsolicited emails, messages or phone calls before you respond

If you receive a message or a phone call asking for immediate action and don't know the sender, it could be a phishing message.

Be careful with links and new website addresses

Malicious website addresses may appear almost identical to legitimate sites. Scammers often use a slight variation in spelling or logo to lure you. Malicious links can also come from friends whose email has unknowingly been compromised, so be careful.

Secure your personal information

Before providing any personal information, such as your date of birth, Social Security number, account numbers, and passwords, be sure the website is secure.

Stay informed on the latest cyber threats

Keep yourself up to date on current scams by visiting this website daily.

Use Strong Passwords

Strong passwords are critical to online security.

Keep your software up to date and maintain preventative software programs

Keep all of your software applications up to date on your computers and mobile devices. Install software that provides antivirus, firewall, and email filter services.

Update the operating systems on your electronic devices

Make sure your operating systems (OSs) and applications are up to date on all of your electronic devices. Older and unpatched versions of OSs and software are the target of many hacks. Read the CISA security tip on Understanding Patches and Software Updates for more information.

What if You Got Scammed?

Stop Contact With The Scammer

Hang up the phone. Do not reply to emails, messages, or letters that the scammer sends. Do not make any more payments to the scammer. Beware of additional scammers who may contact you claiming they can help you get your lost money back.

Secure Your Finances

  • Report potentially compromised bank account, credit or debit card information to your financial institution(s) immediately. They may be able to cancel or reverse fraudulent transactions.
  • Notify the three major credit bureaus. They can add a fraud alert to warn potential credit grantors that you may be a victim of identity theft. You may also want to consider placing a free security freeze on your credit report. Doing so prevents lenders and others from accessing your credit report entirely, which will prevent them from extending credit:

Check Your Computer

If your computer was accessed or otherwise affected by a scam, check to make sure that your anti-virus is up-to-date and running and that your system is free of malware and keylogging software. You may also need to seek the help of a computer repair company. Consider utilizing the Better Business Bureau’s website to find a reputable company.

Change Your Account Passwords

Update your bank, credit card, social media, and email account passwords to try to limit further unauthorized access. Make sure to choose strong passwords when changing account passwords.

Report The Scam

Reporting helps protect others. While agencies can’t always track down perpetrators of crimes against scammers, they can utilize the information gathered to record patterns of abuse which may lead to action being taken against a company or industry.

Report your issue to the following agencies based on the nature of the scam:

  • Local Law Enforcement: Consumers are encouraged to report scams to their local police department or sheriff’s office, especially if you lost money or property or had your identity compromised.
  • Federal Trade Commission: Contact the Federal Trade Commission (FTC) at 1-877-FTC-HELP (1-877-382-4357) or use the Online Complaint Assistant to report various types of fraud, including counterfeit checks, lottery or sweepstakes scams, and more.
  • If someone is using your personal information, like your Social Security, credit card, or bank account number, to open new accounts, make purchases, or get a tax refund, report it at This federal government site will also help you create your Identity Theft Report and a personal recovery plan based on your situation. Questions can be directed to 877-ID THEFT.

How To Recognize a Phishing Scam

Scammers use email or text messages to try to steal your passwords, account numbers, or Social Security numbers. If they get that information, they could get access to your email, bank, or other accounts. Or they could sell your information to other scammers. Scammers launch thousands of phishing attacks like these every day — and they’re often successful.

Scammers often update their tactics to keep up with the latest news or trends, but here are some common tactics used in phishing emails or text messages:

Phishing emails and text messages often tell a story to trick you into clicking on a link or opening an attachment. You might get an unexpected email or text message that looks like it’s from a company you know or trust, like a bank or a credit card or utility company. Or maybe it’s from an online payment website or app. The message could be from a scammer, who might

  • say they’ve noticed some suspicious activity or log-in attempts — they haven’t
  • claim there’s a problem with your account or your payment information — there isn’t
  • say you need to confirm some personal or financial information — you don’t
  • include an invoice you don’t recognize — it’s fake
  • want you to click on a link to make a payment — but the link has malware
  • say you’re eligible to register for a government refund — it’s a scam
  • offer a coupon for free stuff — it’s not real

About Online Threat Alerts (OTA)

Online Threat Alerts or OTA is an anti-cybercrime community that started in 2012. OTA alerts the public to cyber crimes and other web threats.

By alerting the public, we have prevented a lot of online users from getting scammed or becoming victims of cybercrimes.

With the ever-increasing number of people going online, it important to have a community like OTA that continuously alerts or protects those same people from cyber-criminals, scammers and hackers, who are every day finding new ways of carrying out their malicious activities.

Online users can help by reporting suspicious or malicious messages or websites to OTA. And, if they want to determine if a message or website is a threat or scam, they can use OTA's search engine to search for the website or parts of the message for information.

Help maintain Online Threat Alerts (OTA).

Is a Scam? Review of the Nielsen Survey Website