So, stop thinking about how to delete a resume on LinkedIn that has brought no result and start working on enhancing your online image and electronic footprint. The article reveals the best ways to use popular networks to advance your career.
Why Online Media Presence Is Important
Nowadays social networking sites are not only great communication channels, designed for content creation and distribution. They are fast, efficient, and easy-to-use global venues with virtual communities based on the various interests, philosophies, professional and educational backgrounds, and different age groups that are visited repeatedly.
Online media presence lets us promote our work, accomplishments and get more job opportunities, building new business connections. With such a diversity of virtual platforms, we can make a move to accelerate up and across industries and places instead of spending the entire career with a single employer.
The Most Popular Social Media Platforms in the USA
According to the data collected by Pew Research Center in 2021, the percentage scale among the US adults who use the social nets looks as follows:
#1. YouTube - 81%;
#2. Facebook - 69%;
#3. Instagram - 40%;
#4. Pinterest - 31%;
#5. LinkedIn - 28%;
#6. Snapchat - 25%;
#7. Twitter - 23%.
Advantages of Networking for Employers
Employers are acknowledged of social nets use and benefits. The high density of specialists, their transparency, and accessibility are among the obvious advantages that make networking an ideal resource for picking top talents. Here are a few not so apparent reasons why hiring managers prefer social media:
- Exactly targeted vacancies;
- High spreading and coverage of job openings;
- Tech-savvy candidates with strong computer skills;
- Getting recommendations and affiliations easier;
- Reduced hiring costs;
- Good brand awareness;
- Better engagement with potential employees.
The Best Social Nets for Career Advancement
The attractive possibility to construct a complete and dynamic public profile that meets any need encourages people to join different networks. For instance, the ability to host head-hunters chats makes Twitter an ideal platform for searching the job opportunities. Snapchat is popular among the millennials and Generation X demographic groups. Pinterest is great to follow career experts, get inspiring ideas, or create boards to pin tailored resumes. Let’s look in detail how the most popular resources can boost the professional career:
YouTube stays a reliable resource not only for artists, musicians, actors, or public influencers. Video can be the best visual resume, that enables you to project confidence and likability. Presentations supported by visual aids are a half more persuasive than the unaided ones.
Think about creating how-to videos or content about using the tools specific for some industries. Alongside the educative functions of different courses and tutorials that boost professional skills, you can establish yourself as a passionate subject matter expert in your field.
Along with being a tool for connecting your dearest ones, Facebook serves as your door to professional relationships, providing several options for promoting your career, building your brand, or connecting with influencers in your field. It’s helpful in case your industry relies on integrity and publicity.
You can follow and connect the people you want to work with, create a business page, or generate quality content for related groups. A lot of employers use Facebook Careers to create and promote job posts for open positions, reaching qualified candidates right from their newsfeed. The active user base of Facebook includes over 2.19 billion accounts, so the audience coverage is high.
Instagram’s possibilities go far from posting pretty pictures. It is an excellent place for business, that offers many advertising options and a perfect toolkit for visually-driven work. Many image-oriented companies are increasingly turning to Instagram to promote their cultures, events, and open jobs.
Sharing some photos and captures with the right hashtags is the easiest way to establish your image, reputation, and abilities. Instead of a mere listing of accomplishments, Instagram visualizes your competencies and skills. You should consider the high scale of products and achievements placed on Instagram, many of which are produced with professional help and can be hardly replicated working on your own.
LinkedIn is a serious network for professionals. It works best not only for job hunting but also as a career management tool. With LinkedIn features, you can signal the recruiters, track specific companies, people, and job ads to open new horizons of the career.
Quick profile updates from time to time won’t work until you expand your range of connections. Find, approach, and connect with influencers to get success in your field. Be active and show off your expertise by posting high-quality content, adding affiliations, commenting on the related posts in professional groups, and receiving recommendations.
In a Nutshell
Social media provide many solutions for education, self-employment, and career boosts. Research all opportunities social networking site provides before you sign up. Think over the purposes you have to create an education, business, or socializing profile. Produce and target the content aligned with your goal and what you want potential employers or clients to see.
No matter whether you are an employer, a self-employed, or a job-seeker, with the power of social media unparalleled tools you’ll find right what you’re searching for.
About the Author
Career Coach on LPWS, who knows everything about career exposure on LinkedIn. Excellent at building your skills into a seductive LinkedIn profile and school you in self-marketing.
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