Not many people think about one very important truth: content determines the success of a web resource. But the constantly changing requirements of search engines to optimize the site and what the ideal texts should be from the point of view of robots can often be confusing. Keeping track of all the changes is almost impossible. And the main secret is not to "get hung up" on the question of what search engines want, but to write about what might interest readers and users. When thinking about whether you should create content that pleases search engines or the person who will read it, always choose to create for the person! And we will explain why using the example of the main trends in content writing.
Reader in the spotlight
Texts should be focused exclusively on people. If search engines focus on the human factor, then it should be taken into account when creating your own recipe for writing ideal texts. Here you can talk about the frequency of updates, the depth of presentation of information, and the fact that it must certainly be useful, interesting, relevant, and covering your entire topic. Think about how to make sure that, having come to the site, a person is interested in the content located on it and wants to spend more time on your resource.
Short texts
People are less and less inclined to read long materials. Such posts and other types of content gain less reach.
In order for readers to better respond to your account, blog or website, give preference to concise messages. It is important to check for plagiarism, using US Fixgerald otherwise, Google bots can simply block your pages for stealing and you will lose your existing positions. Do not forget that your texts should be interesting and useful to the reader.
If you use some examples in your text, then try to find or create an appropriate picture, that can help the reader to be on the same page and understand the point without any effort.
Illustrations
People's thinking is becoming more and more clip-like. This means that not only short but also visually striking materials accompanying texts are perceived best.
Well-chosen banners for advertising, website, and social networks greatly increase conversion. They have another function that is of great importance – to make the content recognizable so that the eyes of visitors and subscribers dwell on it. Therefore, keep in mind when copywriting that no matter how effective and competent your text is, effective visuals will help it work better.
SEO copywriting
Content for article sites should be exclusively expert. The expert does not mean the signature of a well-known speaker under the article, but the completeness of information disclosure and comprehensive answers to user requests. It is easier to produce expert content if you assemble a team of quality authors and occupy a certain niche.
People are always looking for useful information. But robots have also learned to rank content by usefulness. It is also very important to adapt the content for mobile devices. Their share will only grow, and users will highly appreciate your efforts to make it convenient for them to read you from anywhere, without being tied to a PC.
Marketing funnels
If recently, not all sales funnels were done, now there is a need for them. Classic content marketing tools are working worse and worse, so you need to involve the audience from all sorts of sources.
Now social networks, video hosting sites, news aggregators, a bunch of different sites can be used to create funnels. And all the content should work for the overall strategy, to one degree or another. Otherwise, the whole funnel will be drained down the toilet.
Therefore, channels in social networks should work for a product or company. Brand mentions appear on websites and in various aggregators like Zen. In general, the work is endless.
And the saddest thing for many companies is that now it is no longer just "another marketing problem", but a necessity. Otherwise, the competitors who create such funnels will easily overtake you on the Internet.
Adaptation of the text for influencers
Influencers are people who influence the opinion of the majority. Many projects seek to cooperate with them, attract them to advertising because a blogger correctly selected for the target audience can bring a lot of leads to the project.
This tricky point is perfect for a copywriter who works with influencers. It is important to competently adapt texts and advertising materials for a specific blogger. It is necessary to study how he communicates with the audience, which content formats receive more coverage – to collect all the necessary information so that advertising is as native and effective as possible.
Optimizing the selection of keywords
All SEO professionals know that keyword research is the very first step to creating optimized content. But, unfortunately, many small and medium-sized businesses still refuse to do any kind of keyword research and semantic core for the site.
If you neglect keyword research, you will not be successful in search results. But you can simply not make such a mistake by checking the indicator and conducting SEO analysis. Thus, you can avoid both key spam and unnecessary repetitions of frequently used words.
The parameter of keyword suffering should be kept within 3-4%, focusing on the most important word. Better closer to 3%. Exceptions are technical texts for which the synonyms cannot be found.
Conclusion
As you can see, there are quite a few new writing trends in copywriting. It is worth studying this question well, because the narrowing of specialization, as well as the emergence of new requirements for copywriters, will not keep you waiting. The most important thing to remember is that your text should be easy to read, and the rest is a matter of technique.
Online Threat Alerts Security Tips
Pay the safest way
Credit cards are the safest way to pay for online purchases because you can dispute the charges if you never get the goods or services or if the offer was misrepresented. Federal law limits your liability to $50 if someone makes unauthorized charges to your account, and most credit card issuers will remove them completely if you report the problem promptly.
Guard your personal information
In any transaction you conduct, make sure to check with your state or local consumer protection agency and the Better Business Bureau (BBB) to see if the seller, charity, company, or organization is credible. Be especially wary if the entity is unfamiliar to you. Always call the number found on a website’s contact information to make sure the number legitimately belongs to the entity you are dealing with.
Be careful of the information you share
Never give out your codes, passwords or personal information, unless you are sure of who you're dealing with
Know who you’re dealing with
Crooks pretending to be from companies you do business with may call or send an email, claiming they need to verify your personal information. Don’t provide your credit card or bank account number unless you are actually paying for something and know who you are sending payment to. Your social security number should not be necessary unless you are applying for credit. Be especially suspicious if someone claiming to be from a company with whom you have an account asks for information that the business already has.
Check your accounts
Regularly check your account transactions and report any suspicious or unauthorised transactions.
Don’t believe promises of easy money
If someone claims that you can earn money with little or no work, get a loan or credit card even if you have bad credit, or make money on an investment with little or no risk, it’s probably a scam. Oftentimes, offers that seem too good to be true, actually are too good to be true.
Do not open email from people you don’t know
If you are unsure whether an email you received is legitimate, try contacting the sender directly via other means. Do not click on any links in an email unless you are sure it is safe.
Think before you click
If an email or text message looks suspicious, don’t open any attachments or click on the links.
Verify urgent requests or unsolicited emails, messages or phone calls before you respond
If you receive a message or a phone call asking for immediate action and don't know the sender, it could be a phishing message.
Be careful with links and new website addresses
Malicious website addresses may appear almost identical to legitimate sites. Scammers often use a slight variation in spelling or logo to lure you. Malicious links can also come from friends whose email has unknowingly been compromised, so be careful.
Secure your personal information
Before providing any personal information, such as your date of birth, Social Security number, account numbers, and passwords, be sure the website is secure.
Stay informed on the latest cyber threats
Keep yourself up to date on current scams by visiting this website daily.
Use Strong Passwords
Strong passwords are critical to online security.
Keep your software up to date and maintain preventative software programs
Keep all of your software applications up to date on your computers and mobile devices. Install software that provides antivirus, firewall, and email filter services.
Update the operating systems on your electronic devices
Make sure your operating systems (OSs) and applications are up to date on all of your electronic devices. Older and unpatched versions of OSs and software are the target of many hacks. Read the CISA security tip on Understanding Patches and Software Updates for more information.
What if You Got Scammed?
Stop Contact With The Scammer
Hang up the phone. Do not reply to emails, messages, or letters that the scammer sends. Do not make any more payments to the scammer. Beware of additional scammers who may contact you claiming they can help you get your lost money back.
Secure Your Finances
- Report potentially compromised bank account, credit or debit card information to your financial institution(s) immediately. They may be able to cancel or reverse fraudulent transactions.
- Notify the three major credit bureaus. They can add a fraud alert to warn potential credit grantors that you may be a victim of identity theft. You may also want to consider placing a free security freeze on your credit report. Doing so prevents lenders and others from accessing your credit report entirely, which will prevent them from extending credit:
- Equifax
- Experian
- TransUnion
Check Your Computer
If your computer was accessed or otherwise affected by a scam, check to make sure that your anti-virus is up-to-date and running and that your system is free of malware and keylogging software. You may also need to seek the help of a computer repair company. Consider utilizing the Better Business Bureau’s website to find a reputable company.
Change Your Account Passwords
Update your bank, credit card, social media, and email account passwords to try to limit further unauthorized access. Make sure to choose strong passwords when changing account passwords.
Report The Scam
Reporting helps protect others. While agencies can’t always track down perpetrators of crimes against scammers, they can utilize the information gathered to record patterns of abuse which may lead to action being taken against a company or industry.
Report your issue to the following agencies based on the nature of the scam:
- Local Law Enforcement: Consumers are encouraged to report scams to their local police department or sheriff’s office, especially if you lost money or property or had your identity compromised.
- Federal Trade Commission: Contact the Federal Trade Commission (FTC) at 1-877-FTC-HELP (1-877-382-4357) or use the Online Complaint Assistant to report various types of fraud, including counterfeit checks, lottery or sweepstakes scams, and more.
- Identitytheft.gov: If someone is using your personal information, like your Social Security, credit card, or bank account number, to open new accounts, make purchases, or get a tax refund, report it at www.identitytheft.gov. This federal government site will also help you create your Identity Theft Report and a personal recovery plan based on your situation. Questions can be directed to 877-ID THEFT.
How To Recognize a Phishing Scam
Scammers use email or text messages to try to steal your passwords, account numbers, or Social Security numbers. If they get that information, they could get access to your email, bank, or other accounts. Or they could sell your information to other scammers. Scammers launch thousands of phishing attacks like these every day — and they’re often successful.
Scammers often update their tactics to keep up with the latest news or trends, but here are some common tactics used in phishing emails or text messages:
Phishing emails and text messages often tell a story to trick you into clicking on a link or opening an attachment. You might get an unexpected email or text message that looks like it’s from a company you know or trust, like a bank or a credit card or utility company. Or maybe it’s from an online payment website or app. The message could be from a scammer, who might
- say they’ve noticed some suspicious activity or log-in attempts — they haven’t
- claim there’s a problem with your account or your payment information — there isn’t
- say you need to confirm some personal or financial information — you don’t
- include an invoice you don’t recognize — it’s fake
- want you to click on a link to make a payment — but the link has malware
- say you’re eligible to register for a government refund — it’s a scam
- offer a coupon for free stuff — it’s not real
About Online Threat Alerts (OTA)
Online Threat Alerts or OTA is an anti-cybercrime community that started in 2012. OTA alerts the public to cyber crimes and other web threats.
By alerting the public, we have prevented a lot of online users from getting scammed or becoming victims of cybercrimes.
With the ever-increasing number of people going online, it important to have a community like OTA that continuously alerts or protects those same people from cyber-criminals, scammers and hackers, who are every day finding new ways of carrying out their malicious activities.
Online users can help by reporting suspicious or malicious messages or websites to OTA. And, if they want to determine if a message or website is a threat or scam, they can use OTA's search engine to search for the website or parts of the message for information.
Help maintain Online Threat Alerts (OTA).