The Internet has become the center of many activities and engagements. You will not just find decent content on the Internet but also some harmful content. Many times, individuals have reported the use of abusive language, videos, and images on the Internet. If all this information is left uncontrolled, it mentally affects so many people and puts so many brands' reputations at risk.
Consider the impact on your brand and community if something illegal was shared. The impact of that harmful content will affect your brand's reputation and also your customer mentally. Some content, such as child sexual exploitation material (CSEM), is prohibited from hosting on your servers, if you are aware of it or not.
There are also psychological risks for human censors exposed to this poisonous, improper stuff daily. Lawsuits have been filed on behalf of moderators who have developed PTSD due to their everyday work routines. Because of these factors, content filtering is becoming an increasingly important job for many organizations with an online presence.
Artificial intelligence has a significant impact on digital content management, delivering a rate of precision and accuracy that is impossible to match humanly. It assists content moderation staff or content moderators in reviewing judgments for user-generated content using algorithms and technologies to learn the existing data. Therefore, moderation is the practice of monitoring submissions and implementing a set of criteria that determine what can and cannot be approved.
Although AI is an automated approach, it makes content moderation faster, error-free, and more accurate than human moderation. Most corporates are now adopting artificial intelligence (AI) to eliminate spam and other irrelevant details in their content moderation.
Organizations/businesses frequently utilize an online content moderation process that includes moderation at one or both of the following points:
● Pre-moderation; involves regulating any information before it is published on your social media platforms.
● Post-moderation; Involves moderation of any information once it has been posted.
What Are the Impacts of AI in Content Moderation?
There are three ways in which AI can impact the content moderation;
● This technique can improve the accuracy of moderation by enhancing the pre-moderation phase and flagging content for manual review.
It involves simple approaches such as hash comparison, in which an image's imprint is compared to dangerous photos kept in a database, and keyword screening, in which particular harmful terms can be marked to eliminate that content. Object recognition and context comprehension can also identify potentially dangerous content.
● AI improves the performance through data training
Artificial intelligence techniques like generative adversarial networks (GANs) can quickly create fresh and unique images, video, audio, or text, which can be used to identify potentially hazardous content for users. When an AI-based moderation system provides adequate training, these photos can also be substituted with current samples. This procedure will aid in accuracy and reduce reliance on anonymized data.
● AI assists the human moderators
The power of AI can greatly assist human moderators by enhancing their efficiency. This technology can assist human moderators in prioritizing the content that needs to be evaluated based on its level of danger.
What Are Other Harmful Content Moderation Techniques?
Removing the blind spots
It entails tracking over 10 million online activity streams and talking across sites and content formats to detect and assess risks everywhere on the Internet. With support for numerous abuse areas and global coverage in over 70 languages, you will be able to scale down to understand the context behind any online content posted. This will help always know the spots that originate with harmful contents; you can block them from your service.
Checking on the trends
Find out about developing high-risk themes and narratives before they become viral and have real-world consequences for your platform and users.
ActiveFence assists in catching and sending trend feed four times prior to mainstream media, allowing your teams to focus on putting measures in place on time.
Get the repeat offender
Through ActiveFence, you can catch repeat criminals before they return to inflict more harm. Any efforts to rejoin your platform are continuously identified, monitored, and alerted so you can take fast action to report or expel offenders.
Conclusion
All content moderation services provided by ActiveFence are of high accuracy and reliability. The company employs high-quality content moderation technology and human expertise to ensure that any information on the image/video/social media adheres to the partner's norms and policies.
ActiveFence employs qualified individuals that monitor and filter information in real-time to preserve the brand's goodwill and reputation. It also provides a tailored solution within your budget, with precision and devoted resources.
Online Threat Alerts Security Tips
Pay the safest way
Credit cards are the safest way to pay for online purchases because you can dispute the charges if you never get the goods or services or if the offer was misrepresented. Federal law limits your liability to $50 if someone makes unauthorized charges to your account, and most credit card issuers will remove them completely if you report the problem promptly.
Guard your personal information
In any transaction you conduct, make sure to check with your state or local consumer protection agency and the Better Business Bureau (BBB) to see if the seller, charity, company, or organization is credible. Be especially wary if the entity is unfamiliar to you. Always call the number found on a website’s contact information to make sure the number legitimately belongs to the entity you are dealing with.
Be careful of the information you share
Never give out your codes, passwords or personal information, unless you are sure of who you're dealing with
Know who you’re dealing with
Crooks pretending to be from companies you do business with may call or send an email, claiming they need to verify your personal information. Don’t provide your credit card or bank account number unless you are actually paying for something and know who you are sending payment to. Your social security number should not be necessary unless you are applying for credit. Be especially suspicious if someone claiming to be from a company with whom you have an account asks for information that the business already has.
Check your accounts
Regularly check your account transactions and report any suspicious or unauthorised transactions.
Don’t believe promises of easy money
If someone claims that you can earn money with little or no work, get a loan or credit card even if you have bad credit, or make money on an investment with little or no risk, it’s probably a scam. Oftentimes, offers that seem too good to be true, actually are too good to be true.
Do not open email from people you don’t know
If you are unsure whether an email you received is legitimate, try contacting the sender directly via other means. Do not click on any links in an email unless you are sure it is safe.
Think before you click
If an email or text message looks suspicious, don’t open any attachments or click on the links.
Verify urgent requests or unsolicited emails, messages or phone calls before you respond
If you receive a message or a phone call asking for immediate action and don't know the sender, it could be a phishing message.
Be careful with links and new website addresses
Malicious website addresses may appear almost identical to legitimate sites. Scammers often use a slight variation in spelling or logo to lure you. Malicious links can also come from friends whose email has unknowingly been compromised, so be careful.
Secure your personal information
Before providing any personal information, such as your date of birth, Social Security number, account numbers, and passwords, be sure the website is secure.
Stay informed on the latest cyber threats
Keep yourself up to date on current scams by visiting this website daily.
Use Strong Passwords
Strong passwords are critical to online security.
Keep your software up to date and maintain preventative software programs
Keep all of your software applications up to date on your computers and mobile devices. Install software that provides antivirus, firewall, and email filter services.
Update the operating systems on your electronic devices
Make sure your operating systems (OSs) and applications are up to date on all of your electronic devices. Older and unpatched versions of OSs and software are the target of many hacks. Read the CISA security tip on Understanding Patches and Software Updates for more information.
What if You Got Scammed?
Stop Contact With The Scammer
Hang up the phone. Do not reply to emails, messages, or letters that the scammer sends. Do not make any more payments to the scammer. Beware of additional scammers who may contact you claiming they can help you get your lost money back.
Secure Your Finances
- Report potentially compromised bank account, credit or debit card information to your financial institution(s) immediately. They may be able to cancel or reverse fraudulent transactions.
- Notify the three major credit bureaus. They can add a fraud alert to warn potential credit grantors that you may be a victim of identity theft. You may also want to consider placing a free security freeze on your credit report. Doing so prevents lenders and others from accessing your credit report entirely, which will prevent them from extending credit:
- Equifax
- Experian
- TransUnion
Check Your Computer
If your computer was accessed or otherwise affected by a scam, check to make sure that your anti-virus is up-to-date and running and that your system is free of malware and keylogging software. You may also need to seek the help of a computer repair company. Consider utilizing the Better Business Bureau’s website to find a reputable company.
Change Your Account Passwords
Update your bank, credit card, social media, and email account passwords to try to limit further unauthorized access. Make sure to choose strong passwords when changing account passwords.
Report The Scam
Reporting helps protect others. While agencies can’t always track down perpetrators of crimes against scammers, they can utilize the information gathered to record patterns of abuse which may lead to action being taken against a company or industry.
Report your issue to the following agencies based on the nature of the scam:
- Local Law Enforcement: Consumers are encouraged to report scams to their local police department or sheriff’s office, especially if you lost money or property or had your identity compromised.
- Federal Trade Commission: Contact the Federal Trade Commission (FTC) at 1-877-FTC-HELP (1-877-382-4357) or use the Online Complaint Assistant to report various types of fraud, including counterfeit checks, lottery or sweepstakes scams, and more.
- Identitytheft.gov: If someone is using your personal information, like your Social Security, credit card, or bank account number, to open new accounts, make purchases, or get a tax refund, report it at www.identitytheft.gov. This federal government site will also help you create your Identity Theft Report and a personal recovery plan based on your situation. Questions can be directed to 877-ID THEFT.
How To Recognize a Phishing Scam
Scammers use email or text messages to try to steal your passwords, account numbers, or Social Security numbers. If they get that information, they could get access to your email, bank, or other accounts. Or they could sell your information to other scammers. Scammers launch thousands of phishing attacks like these every day — and they’re often successful.
Scammers often update their tactics to keep up with the latest news or trends, but here are some common tactics used in phishing emails or text messages:
Phishing emails and text messages often tell a story to trick you into clicking on a link or opening an attachment. You might get an unexpected email or text message that looks like it’s from a company you know or trust, like a bank or a credit card or utility company. Or maybe it’s from an online payment website or app. The message could be from a scammer, who might
- say they’ve noticed some suspicious activity or log-in attempts — they haven’t
- claim there’s a problem with your account or your payment information — there isn’t
- say you need to confirm some personal or financial information — you don’t
- include an invoice you don’t recognize — it’s fake
- want you to click on a link to make a payment — but the link has malware
- say you’re eligible to register for a government refund — it’s a scam
- offer a coupon for free stuff — it’s not real
About Online Threat Alerts (OTA)
Online Threat Alerts or OTA is an anti-cybercrime community that started in 2012. OTA alerts the public to cyber crimes and other web threats.
By alerting the public, we have prevented a lot of online users from getting scammed or becoming victims of cybercrimes.
With the ever-increasing number of people going online, it important to have a community like OTA that continuously alerts or protects those same people from cyber-criminals, scammers and hackers, who are every day finding new ways of carrying out their malicious activities.
Online users can help by reporting suspicious or malicious messages or websites to OTA. And, if they want to determine if a message or website is a threat or scam, they can use OTA's search engine to search for the website or parts of the message for information.
Help maintain Online Threat Alerts (OTA).