Harmful Content Detection
The Internet has become the center of many activities and engagements. You will not just find decent content on the Internet but also some harmful content. Many times, individuals have reported the use of abusive language, videos, and images on the Internet. If all this information is left uncontrolled, it mentally affects so many people and puts so many brands' reputations at risk.
Consider the impact on your brand and community if something illegal was shared. The impact of that harmful content will affect your brand's reputation and also your customer mentally. Some content, such as child sexual exploitation material (CSEM), is prohibited from hosting on your servers, if you are aware of it or not.
There are also psychological risks for human censors exposed to this poisonous, improper stuff daily. Lawsuits have been filed on behalf of moderators who have developed PTSD due to their everyday work routines. Because of these factors, content filtering is becoming an increasingly important job for many organizations with an online presence.
The Role of AI Content Moderation
Artificial intelligence has a significant impact on digital content management, delivering a rate of precision and accuracy that is impossible to match humanly. It assists content moderation staff or content moderators in reviewing judgments for user-generated content using algorithms and technologies to learn the existing data. Therefore, moderation is the practice of monitoring submissions and implementing a set of criteria that determine what can and cannot be approved.
Although AI is an automated approach, it makes content moderation faster, error-free, and more accurate than human moderation. Most corporates are now adopting artificial intelligence (AI) to eliminate spam and other irrelevant details in their content moderation.
Organizations/businesses frequently utilize an online content moderation process that includes moderation at one or both of the following points:
● Pre-moderation; involves regulating any information before it is published on your social media platforms.
● Post-moderation; Involves moderation of any information once it has been posted.
What Are the Impacts of AI in Content Moderation?
There are three ways in which AI can impact the content moderation;
● This technique can improve the accuracy of moderation by enhancing the pre-moderation phase and flagging content for manual review.
It involves simple approaches such as hash comparison, in which an image's imprint is compared to dangerous photos kept in a database, and keyword screening, in which particular harmful terms can be marked to eliminate that content. Object recognition and context comprehension can also identify potentially dangerous content.
● AI improves the performance through data training
Artificial intelligence techniques like generative adversarial networks (GANs) can quickly create fresh and unique images, video, audio, or text, which can be used to identify potentially hazardous content for users. When an AI-based moderation system provides adequate training, these photos can also be substituted with current samples. This procedure will aid in accuracy and reduce reliance on anonymized data.
● AI assists the human moderators
The power of AI can greatly assist human moderators by enhancing their efficiency. This technology can assist human moderators in prioritizing the content that needs to be evaluated based on its level of danger.
What Are Other Harmful Content Moderation Techniques?
Removing the blind spots
It entails tracking over 10 million online activity streams and talking across sites and content formats to detect and assess risks everywhere on the Internet. With support for numerous abuse areas and global coverage in over 70 languages, you will be able to scale down to understand the context behind any online content posted. This will help always know the spots that originate with harmful contents; you can block them from your service.
Checking on the trends
Find out about developing high-risk themes and narratives before they become viral and have real-world consequences for your platform and users.
ActiveFence assists in catching and sending trend feed four times prior to mainstream media, allowing your teams to focus on putting measures in place on time.
Get the repeat offender
Through ActiveFence, you can catch repeat criminals before they return to inflict more harm. Any efforts to rejoin your platform are continuously identified, monitored, and alerted so you can take fast action to report or expel offenders.
Conclusion
All content moderation services provided by ActiveFence are of high accuracy and reliability. The company employs high-quality content moderation technology and human expertise to ensure that any information on the image/video/social media adheres to the partner's norms and policies.
ActiveFence employs qualified individuals that monitor and filter information in real-time to preserve the brand's goodwill and reputation. It also provides a tailored solution within your budget, with precision and devoted resources.
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