Breast Cancer Awareness campaigns were created to help raise money to help find the cure for the deadly disease or provide treatments for persons battling the disease. But, some persons, businesses and groups are exploiting the awareness campaigns. Some persons, businesses and groups are selling pink products in the name of National Breast Cancer Awareness month, but are not giving the money earned from the items sold to Breast Cancer charity or research; they are Pinkwashing instead.
Please continue reading below.
Pinkwashing is where companies, individuals or groups claim they are supporting the fight of the disease, but never actually donate money collected for the charity. They use the opportunity to get you to buy their products in the name of Breast Cancer research or charity, claiming the proceeds will go to a charity, but never donate the money collected.
Protect yourself and your loves ones from such mastermind schemes.
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