The email message below, which claims that the recipients are winners in the "Google Annual Promotion Reward 2017," is a lottery scam. The lottery scam was created by scammers to trick the recipients into sending their personal information and money, by claiming that they are the winners of the Google Annual Promotion Reward 2017. But, there is no such Google lottery, and Google will never ask online users to send their personal information via an email message.
This type of lottery scam will ask you to send your personal information and subsequently ask you to send money in order to receive your prize. But, please do not respond to the email message or follow the instructions in it. Google is not taking part in or endorsing any lottery games, so if you receive an email claiming that you have won some lottery prize endorsed by Google, it is a scam.
The "Google Annual Promotion Reward 2017" Email

There is no prize, so please do not send your hard earned money to these cybercriminals. If you send your personal information, these cybercriminals will use it to further scam you.
This lottery scam is similar to the following: