Is swhomeloans.com an Untrustworthy Online Store?

I reported them to my bank and they have suddenly replied and had a revamped site for shopzoy.

I tried to order a Hobbs coat discounted to £50 from the website www.swhomeloans.com. I found it easily through google while searching for a coat.
As soon as I'd made the purchase, I realised it was a scam. They advertise Barbour on the header to the website but don't sell any Barbour clothing. The name of the website did not reflect what the site was selling. ('Home loans?') Their FAQ answers were suspiciously worded. The confirmation email I received on my order was partly in Chinese.

I checked out some reviews and saw that the person in charge of swhomeloans runs multiple 'bait and switch' websites - scam retails that pretend to own items they do not possess, then they send you some cheap trinket weeks later and claim they were out of stock of your item, and do not refund you.

I asked them for a refund within two hours of purchasing, but they debited my account regardless and did not reply to my messages when I demanded to know why. They also billed me more than I believed I was paying for, and added a transaction fee.

For some reason, my purchase showed up as coming from 'shopzoop', a completely different retailer that sells sports gear. From a glance, the website looks legitimate, but a quick google search shows that 'Shopzoop' is owned by the same scammer (cs4-customercenterhome.com) and that they are using a false address in London. (They claim to exist at an upmarket department store in Hackney, which is actually currently owned by a company called BCP interiors.) (see pic)
hxxps://imgur.com/a/aQGxzJ9

I tried to log onto the 'account' that was made for me, only to find it had been blocked, and I couldn't reset my password.

Will I get my item? No, of course not. 'swhomeloans' do not have the items they advertise. If you ask them to provide proof that they own the items they claim to have, they will not be able to show you.

They sent me this email today- four days after I requested a cancellation:
hxxps://imgur.com/a/qi31LhZ
Will update after I receive some cheap trinket in the post, and they pretend they're out of stock of my coat.

I've compiled a list of all the sites that the scammer runs- a quick google search of the scam email addresses reveal multiple active bait and switch websites, which many people have complained to have been scammed with.

Please take swift action into investigating these websites and shutting them down.

Scam emails used:
sep.customservice-gmail.com
service1-vinayotap.com
cs1-customerservicehome.com
cs-servicecentervip.com
services-servicecentervip.com
shoesservice-ycsale.com
cs7-customerservicehome.com


swhomeloans.com
shopzoop.com
sepsport.com
fuapuasale.com
KMDCXYSHOP.com
hugobossfroutlet.com
materieldevoyagevaude.eu
kiplingbagshop.club
tnfs.live
ijabatshop.com
saleluggages.club