If you have questions, please visit the settlement administrator’s website, www.VideoAdvertisingSettlement.com, or call them at 866-778-9623.
Gibbs Law Group attorneys initiated a class action lawsuit against Facebook in January 2017 on behalf of purchasers of video ads on Facebook. The lawsuit came on the heels of a disclosure by the Wall Street Journal that Facebook had significantly overstated its metrics for the average time spent watching videos on its platform. The lawsuit alleged that advertisers relied on Facebook’s overstated metrics, believed their ads were performing better than they actually were, and as a result, purchased more video advertising on Facebook than they otherwise would have.
Plaintiffs Amend Their Complaint to Add Allegations of Fraud
After conducting discovery and reviewing documents that Facebook produced, Plaintiffs filed an amended complaint, to add an allegation of fraud. Plaintiffs state in one of their filings that after gaining “access to Facebook’s internal records,” Plaintiffs “discovered that Facebook’s inflation of average view times was far from an honest mistake.” The filing discusses four categories of new allegations.
Earlier in the litigation, Facebook moved to dismiss Plaintiffs’ complaint on legal grounds. The court mostly denied those motions, allowing the case to proceed to discovery. It is expected that the court will consider the question of class certification sometime in 2019.
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