Email popups are sending notifications to your website visitors while they are browsing, urging them to take action like signing up for a newsletter or purchasing a product. When used effectively, email popups can increase conversion rates and revenue significantly. The following article explores how pop ups work, their types and how to create an effective one.
What Is An Email Popup?
Email popups are digital notifications, typically in the form of a drop-down box, that users need to interact with in order to get useful information or make a purchase on your site. You can use email pop ups for various purposes, such as email sign-up, cart abandonment, or product recommendations. If you want to drive more visitors to your website and opt-in subscribers through these types of pop ups, we have a few proven methods below.
Do Email Popups Work?
Email popups are effective in many cases. They can help you increase email subscribers and conversion rates significantly. In addition to that, they will allow you to monitor the visitors’ behavior and push the right content at the right time.
Implementing an email popup isn’t as simple as it sounds, there is a lot of planning involved with it. Be sure to collect information about your website visitors before sending them suggestions and important offers. Think through every step of your popup strategy from start to finish, set goals for yourself, and don’t give up on testing different ideas for gaining more users through email popups.
What Do You Write In An Email Popup?
The main purpose of an email popup is to encourage the users to take action, so you need to structure the subject line of your email pop up to motivate them to read.
Headline
The headline of an email popup should be written to attract the user’s attention and inspire them to click on it. If you want to offer them a discount, write something like: “Get 20% off Your Order” and follow it up with an explanation of the offer underneath.
Body
The body of your email pop up should be interesting, engaging, and simple to read at the same time. Write down tips for using the offered product or explain how it helps the customer and what are its main benefits. Remember that too much information may confuse your visitors, so keep it simple and informative in order to avoid losing them because of unclear copywriting.
CTA
The call to action will tell your visitors what you want them to do next. The call to action statement is usually “Click To Claim Your Offer” if it's a discount.
Email Popup By Type
There are many types of email pop-ups: cart abandonment, countdown timers, etc. Below we have listed the most popular types of pop-ups for increasing conversion rates and revenue with one email popup type at a time.
Cart Abandonment Popup
If you want to decrease the percentage of customers who leave your cart page without a purchase, a cart abandonment popup is used to remind the visitors about something they left behind on the website and encourage them to come back and complete the purchase. Cart abandonment popups usually include discounts and free shipping coupon codes to tempt customers back to the website.
Countdown Timer Popup
Countdown timers are designed to encourage users to take action in a limited amount of time before some kind of offer expires, or an event occurs. They’re also known as scarcity emails since they give your visitors a limited amount of time to take advantage of them.
Discount Popup
Discount popups are very popular with retailers because they offer a great way to increase conversion rates and revenue on the website. They usually include offer codes, coupons, or discounts that users can use to purchase an item at a discount.
Exit-Intent Popup
Exit-intent popups are designed to encourage visitors to take a certain action by using their browser’s exit button right after clicking on the email link. They show up right after users move a cursor to the X button in order to convince them that they don't need to leave your website as soon as possible.
Product Recommendation Popup
Product recommendations popups are a great way to increase the sales on the website. They’re used for highlighting products with high ratings for visitors to buy at special prices. They usually contain a discount or coupon code according to your brand and the product that you want to promote.
Sales Promotion Popup
Sales promotion popups are designed to boost buyers’ interest in your website. They help you spread the word about something new happening on your site to encourage users of all types – from loyal customers to casual visitors – to take action and make a purchase immediately after seeing it.
The Bottom Line
Popups are highly effective in increasing conversion rates at the website and with email, they’re the best and most efficient way to get more sales without having to spend much time on marketing. The list above is just a small part of the advice you will find out on how to create an email popup for each type. Pay attention to the tips and start creating pop ups for your website today!
Online Threat Alerts Security Tips
Pay the safest way
Credit cards are the safest way to pay for online purchases because you can dispute the charges if you never get the goods or services or if the offer was misrepresented. Federal law limits your liability to $50 if someone makes unauthorized charges to your account, and most credit card issuers will remove them completely if you report the problem promptly.
Guard your personal information
In any transaction you conduct, make sure to check with your state or local consumer protection agency and the Better Business Bureau (BBB) to see if the seller, charity, company, or organization is credible. Be especially wary if the entity is unfamiliar to you. Always call the number found on a website’s contact information to make sure the number legitimately belongs to the entity you are dealing with.
Be careful of the information you share
Never give out your codes, passwords or personal information, unless you are sure of who you're dealing with
Know who you’re dealing with
Crooks pretending to be from companies you do business with may call or send an email, claiming they need to verify your personal information. Don’t provide your credit card or bank account number unless you are actually paying for something and know who you are sending payment to. Your social security number should not be necessary unless you are applying for credit. Be especially suspicious if someone claiming to be from a company with whom you have an account asks for information that the business already has.
Check your accounts
Regularly check your account transactions and report any suspicious or unauthorised transactions.
Don’t believe promises of easy money
If someone claims that you can earn money with little or no work, get a loan or credit card even if you have bad credit, or make money on an investment with little or no risk, it’s probably a scam. Oftentimes, offers that seem too good to be true, actually are too good to be true.
Do not open email from people you don’t know
If you are unsure whether an email you received is legitimate, try contacting the sender directly via other means. Do not click on any links in an email unless you are sure it is safe.
Think before you click
If an email or text message looks suspicious, don’t open any attachments or click on the links.
Verify urgent requests or unsolicited emails, messages or phone calls before you respond
If you receive a message or a phone call asking for immediate action and don't know the sender, it could be a phishing message.
Be careful with links and new website addresses
Malicious website addresses may appear almost identical to legitimate sites. Scammers often use a slight variation in spelling or logo to lure you. Malicious links can also come from friends whose email has unknowingly been compromised, so be careful.
Secure your personal information
Before providing any personal information, such as your date of birth, Social Security number, account numbers, and passwords, be sure the website is secure.
Stay informed on the latest cyber threats
Keep yourself up to date on current scams by visiting this website daily.
Use Strong Passwords
Strong passwords are critical to online security.
Keep your software up to date and maintain preventative software programs
Keep all of your software applications up to date on your computers and mobile devices. Install software that provides antivirus, firewall, and email filter services.
Update the operating systems on your electronic devices
Make sure your operating systems (OSs) and applications are up to date on all of your electronic devices. Older and unpatched versions of OSs and software are the target of many hacks. Read the CISA security tip on Understanding Patches and Software Updates for more information.
What if You Got Scammed?
Stop Contact With The Scammer
Hang up the phone. Do not reply to emails, messages, or letters that the scammer sends. Do not make any more payments to the scammer. Beware of additional scammers who may contact you claiming they can help you get your lost money back.
Secure Your Finances
- Report potentially compromised bank account, credit or debit card information to your financial institution(s) immediately. They may be able to cancel or reverse fraudulent transactions.
- Notify the three major credit bureaus. They can add a fraud alert to warn potential credit grantors that you may be a victim of identity theft. You may also want to consider placing a free security freeze on your credit report. Doing so prevents lenders and others from accessing your credit report entirely, which will prevent them from extending credit:
- Equifax
- Experian
- TransUnion
Check Your Computer
If your computer was accessed or otherwise affected by a scam, check to make sure that your anti-virus is up-to-date and running and that your system is free of malware and keylogging software. You may also need to seek the help of a computer repair company. Consider utilizing the Better Business Bureau’s website to find a reputable company.
Change Your Account Passwords
Update your bank, credit card, social media, and email account passwords to try to limit further unauthorized access. Make sure to choose strong passwords when changing account passwords.
Report The Scam
Reporting helps protect others. While agencies can’t always track down perpetrators of crimes against scammers, they can utilize the information gathered to record patterns of abuse which may lead to action being taken against a company or industry.
Report your issue to the following agencies based on the nature of the scam:
- Local Law Enforcement: Consumers are encouraged to report scams to their local police department or sheriff’s office, especially if you lost money or property or had your identity compromised.
- Federal Trade Commission: Contact the Federal Trade Commission (FTC) at 1-877-FTC-HELP (1-877-382-4357) or use the Online Complaint Assistant to report various types of fraud, including counterfeit checks, lottery or sweepstakes scams, and more.
- Identitytheft.gov: If someone is using your personal information, like your Social Security, credit card, or bank account number, to open new accounts, make purchases, or get a tax refund, report it at www.identitytheft.gov. This federal government site will also help you create your Identity Theft Report and a personal recovery plan based on your situation. Questions can be directed to 877-ID THEFT.
How To Recognize a Phishing Scam
Scammers use email or text messages to try to steal your passwords, account numbers, or Social Security numbers. If they get that information, they could get access to your email, bank, or other accounts. Or they could sell your information to other scammers. Scammers launch thousands of phishing attacks like these every day — and they’re often successful.
Scammers often update their tactics to keep up with the latest news or trends, but here are some common tactics used in phishing emails or text messages:
Phishing emails and text messages often tell a story to trick you into clicking on a link or opening an attachment. You might get an unexpected email or text message that looks like it’s from a company you know or trust, like a bank or a credit card or utility company. Or maybe it’s from an online payment website or app. The message could be from a scammer, who might
- say they’ve noticed some suspicious activity or log-in attempts — they haven’t
- claim there’s a problem with your account or your payment information — there isn’t
- say you need to confirm some personal or financial information — you don’t
- include an invoice you don’t recognize — it’s fake
- want you to click on a link to make a payment — but the link has malware
- say you’re eligible to register for a government refund — it’s a scam
- offer a coupon for free stuff — it’s not real
About Online Threat Alerts (OTA)
Online Threat Alerts or OTA is an anti-cybercrime community that started in 2012. OTA alerts the public to cyber crimes and other web threats.
By alerting the public, we have prevented a lot of online users from getting scammed or becoming victims of cybercrimes.
With the ever-increasing number of people going online, it important to have a community like OTA that continuously alerts or protects those same people from cyber-criminals, scammers and hackers, who are every day finding new ways of carrying out their malicious activities.
Online users can help by reporting suspicious or malicious messages or websites to OTA. And, if they want to determine if a message or website is a threat or scam, they can use OTA's search engine to search for the website or parts of the message for information.
Help maintain Online Threat Alerts (OTA).