Online Threat Alerts (OTA) - Alerting you to scams and frauds.

HEB Scam and Phishing Scheme - How to Protect Yourself
HEB Scam and Phishing Scheme - How to Protect Yourself

H-E-B has issued an official warning regarding a viral Facebook scam that falsely promises large gift cards and shopping sprees. The grocery chain confirmed that it is not running any giveaways on Facebook.

The Facebook Gift Card Scam

  • Deceptive Links: Fraudsters send messages through Facebook Messenger or make posts using fake corporate profiles.
  • Phishing Sites: Clicking the link opens a fake website mimicking official branding, often featuring fabricated positive comments.
  • Data Harvest: The site prompts you to log in or share personal info, risking identity theft or credential hijacking.
  • Forced Sharing: The system demands you share the promotion with your friends via Messenger to claim the prize.

Other Active H-E-B Scams

  • EBT Phishing: Fraudsters call shoppers from toll-free numbers trying to steal EBT card numbers and PINs.
  • In-Store Solicitation: Some shoppers report coordinated groups using high-pressure or awkward social situations in busy aisles to solicit money or free groceries.

How to Protect Yourself

  • Verify Channels: Real promotions only live on HEB.com, the My H-E-B app, or verified social accounts.
  • Spot Red Flags: H-E-B will never ask for login credentials, sensitive data, or force you to message friends to enter a contest.
  • Report Activity: Flag suspicious links directly within the Facebook platform to help take them down.
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