The "gold ring," "lost ring" or "found ring" scam is used by fake gold jewelry scammers to trick their potential victims into buying a fake gold ring. These scammers can be charming, and their methods are sophisticated. They study their potential victims carefully before approaching them. Victims of this scam found out the hard way after taking the ring they purchased from the scammers to a jewelry store, only to be told it is brass and gold-plated, not real gold.