Web of Trust (MyWOT) Caught Selling Their Users’ Data Collected Via Their Web Browser Extension to Third Parties

Investigative journalists at the Hamburg-based German television broadcaster, Norddeutscher Rundfunk (NDR), have revealed that Web of Trust (WOT) has been collecting their users’ data through their web browser add-on or extension, and selling that data to third parties. Web of Trust claimed it anonymised the data that it sold, meaning certain identifying information are removed from the data collected, which should make it impossible to link the data back to their users, but the journalists were able to identify more than 50 users from the sample data they acquired. Popular web browsers Google Chrome, Opera, and Mozilla Firefox have removed the Web of Trust web browser add-on or extension from their repositories, so it is no longer available to their users for download, until Web of Trust(WOT) addresses the data collecting and selling problem.

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Web of Trust (MyWOT) Caught Selling Their Users’ Data Collected Via Their Web Browser Extension to Third Parties

Online users who have already installed the Web of Trust add-on or extension are asked to remove it manually. It is also recommended that they remove the Web of Trust mobile app, just in case it is also collecting their data.

Web of Trust, otherwise called MyWOT or WOT, is a website reputation and review service that helps people make informed decisions about whether to trust a website or not. Web of Trust is based on a crowdsourced approach, which is enlisting the services of a number of people on the internet, to collect ratings and reviews about websites.

Web of Trust has released the following statement regarding the collecting and use of their users' data:

We take our obligations to our users very seriously. It always has been, and remains, our intention to inform our users, clearly and accurately, as to what data we collect from them and how it is used. We never intend to collect or share data which can be used to identify our users, and we have developed extensive data cleansing techniques to ensure our users remain anonymous.

After a review of some of the information recently reported and a thorough investigation of facts and circumstances, we now believe that our data cleaning techniques may not have been sufficient to fully anonymize the browsing data WoT users shared with us. While we deployed great effort to remove any data that could be used to identify individual users, it appears that in some cases such identification remained possible, albeit for what may be a very small number of WoT users. Of course, if the data allows the identification of even a small number of WOT users, we consider that unacceptable, and we will be taking immediate measures to address this matter urgently as part of a full security assessment and review.

We hope to earn back the trust of the community by implementing a set of measures which will ensure that those who prefer not to share their data can easily choose to keep their data private while still participating in the WOT community.

Regarding the relaunch of WOT – we received a notice from the Mozilla store that they were removing our add-on from the store pending answers to certain questions. We decided to remove WOT from the other platforms at our own initiative so that we could have the time to study the feedback we have been receiving and to make appropriate changes.

We are now preparing to relaunch an updated version of WOT which will include the appropriate measures to regain the trust of our users.

Check the comment section below for additional information, share what you know, or ask a question about this article by leaving a comment below. And, to quickly find answers to your questions, use our search Search engine.

Note: Some of the information in samples on this website may have been impersonated or spoofed.

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Comments, Questions, Answers, or Reviews

Comments (Total: 1)

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January 28, 2017 at 7:28 AM by
Web of Trust (MyWOT) Caught Selling Their Users’ Data Collected Via Their Web Browser Extension to Third Parties
an anonymous user from: Exeter, England, United Kingdom

Horrified that this has taken place.

Why aren't more people talking about this?

Even by leaving messages on WOT's FB page, those comments are being moderated, and do not appear.

Why is WOT trying to sweep everything under the carpet?

Delete

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Online Threat Alerts Security Tips

Pay the safest way

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Crooks pretending to be from companies you do business with may call or send an email, claiming they need to verify your personal information. Don’t provide your credit card or bank account number unless you are actually paying for something and know who you are sending payment to. Your social security number should not be necessary unless you are applying for credit. Be especially suspicious if someone claiming to be from a company with whom you have an account asks for information that the business already has.

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If you are unsure whether an email you received is legitimate, try contacting the sender directly via other means. Do not click on any links in an email unless you are sure it is safe.

Think before you click

If an email or text message looks suspicious, don’t open any attachments or click on the links.

Verify urgent requests or unsolicited emails, messages or phone calls before you respond

If you receive a message or a phone call asking for immediate action and don't know the sender, it could be a phishing message.

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Malicious website addresses may appear almost identical to legitimate sites. Scammers often use a slight variation in spelling or logo to lure you. Malicious links can also come from friends whose email has unknowingly been compromised, so be careful.

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Keep your software up to date and maintain preventative software programs

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Make sure your operating systems (OSs) and applications are up to date on all of your electronic devices. Older and unpatched versions of OSs and software are the target of many hacks. Read the CISA security tip on Understanding Patches and Software Updates for more information.

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Hang up the phone. Do not reply to emails, messages, or letters that the scammer sends. Do not make any more payments to the scammer. Beware of additional scammers who may contact you claiming they can help you get your lost money back.

Secure Your Finances

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Check Your Computer

If your computer was accessed or otherwise affected by a scam, check to make sure that your anti-virus is up-to-date and running and that your system is free of malware and keylogging software. You may also need to seek the help of a computer repair company. Consider utilizing the Better Business Bureau’s website to find a reputable company.

Change Your Account Passwords

Update your bank, credit card, social media, and email account passwords to try to limit further unauthorized access. Make sure to choose strong passwords when changing account passwords.

Report The Scam

Reporting helps protect others. While agencies can’t always track down perpetrators of crimes against scammers, they can utilize the information gathered to record patterns of abuse which may lead to action being taken against a company or industry.

Report your issue to the following agencies based on the nature of the scam:

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How To Recognize a Phishing Scam

Scammers use email or text messages to try to steal your passwords, account numbers, or Social Security numbers. If they get that information, they could get access to your email, bank, or other accounts. Or they could sell your information to other scammers. Scammers launch thousands of phishing attacks like these every day — and they’re often successful.

Scammers often update their tactics to keep up with the latest news or trends, but here are some common tactics used in phishing emails or text messages:

Phishing emails and text messages often tell a story to trick you into clicking on a link or opening an attachment. You might get an unexpected email or text message that looks like it’s from a company you know or trust, like a bank or a credit card or utility company. Or maybe it’s from an online payment website or app. The message could be from a scammer, who might

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About Online Threat Alerts (OTA)

Online Threat Alerts or OTA is an anti-cybercrime community that started in 2012. OTA alerts the public to cyber crimes and other web threats.

By alerting the public, we have prevented a lot of online users from getting scammed or becoming victims of cybercrimes.

With the ever-increasing number of people going online, it important to have a community like OTA that continuously alerts or protects those same people from cyber-criminals, scammers and hackers, who are every day finding new ways of carrying out their malicious activities.

Online users can help by reporting suspicious or malicious messages or websites to OTA. And, if they want to determine if a message or website is a threat or scam, they can use OTA's search engine to search for the website or parts of the message for information.

Help maintain Online Threat Alerts (OTA).

Web of Trust (MyWOT) Caught Selling Their Users’ Data Collected Via Their Web Browser Extension to Third Parties