Online Threat Alerts (OTA) - Alerting you to scams and frauds.
Locks of Love is not a scam. The organization is a legitimate 501(c)(3) nonprofit charity that provides custom-made hairpieces to children experiencing long-term medical hair loss from 1997. However, it has been the subject of heavy criticism, misunderstandings, and viral internet rumors for over a decade.
A viral social media rumor claimed that Locks of Love charges families for wigs on a sliding scale or bills cancer patients up to $1,000.
Many donors are shocked to learn that Locks of Love sells a large portion of its hair donations to commercial wig manufacturers.
People often assume that their hair is going directly to a child suffering from hair loss due to chemotherapy.
While the charity itself is real, independent scammers have historically used the "Locks of Love" name illegally. Phony solicitors and fraudulent salons have sometimes collected hair and financial donations under the guise of the charity but kept them for profit.
To avoid these actual scams, always make sure you are sending hair directly to their official headquarters.
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