Facebook will definitely always be free, because it makes billions of dollars per year from advertisements, viewed by its over one billion users. The company also states that its website will always be free, by displaying the message: "it's free and always will be", on their home page.

Facebook user can help stop the fake messages from spreading, by not 'liking', sharing or commenting on them. They can also report the message posts to Facebook by using the “Report Story” or “Report Spam" button.
Facebook users should not quickly share messages, warnings or other notifications that are posted on their Walls, Timeline or NewsFeed, without first researching them. And, Facebook users who have already commented on the message posts may click here for instructions on how to remove those posts from their Facebook Walls and Timelines.
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