ED Rewards Text Verification Code - is it a Scam?

I got a message from "Ed Rewards" saying: "3xxxxx is your verification code. This code is valid for 20min. If you didn't expect this SMS please call 1300 10 1234 (9am-7pm Mon-Fri, 10am-4pm Sat-Sun AEST)." Can someone tell me if the text is a scam?

ED Rewards Text Verification Code - is it a Scam?
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Comments (Total: 7)

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  • March 23, 2022 at 6:00 PM by an anonymous user from: Macquarie Park, Sydney, New South Wales, Australia

    Yes, looks like it’s a scam.

  • January 27, 2022 at 10:51 PM by an anonymous user from: Macquarie Park, Sydney, New South Wales, Australia

    I received the same message today on 28/1/22, but I didn't buy anything from woolworth today, is this a scam?

  • January 10, 2022 at 10:28 PM by an anonymous user from: Macquarie Park, Sydney, New South Wales, Australia

    Got the same text message today and April 2021 but did not previously sign up for woolies reward. I got 3 consecutive messages with different verification codes within a span of 5mins.

  • December 15, 2021 at 7:17 AM by an anonymous user from: North Sydney, Sydney, New South Wales, Australia

    I've never signed up for Woolworths online why am I getting this?

  • September 22, 2021 at 12:44 AM by an anonymous user from: Moonee Valley City, Moonee Ponds, Victoria, Australia

    Apparently some Woolworths related to the rewards card.

  • September 2, 2021 at 10:38 PM by an anonymous user from: Canberra, Australian Capital Territory, Australia

    I’ve had about 30 of these texts in the past 5 minutes! I have no idea what’s going on. Didn’t log in or anything I was just homeschooling my kids

  • August 31, 2021 at 5:18 PM by an anonymous user from: Amsterdam, North Holland, Netherlands

    This is Woolworths Everyday Rewards requesting a verification code. They have a new login system where you can request a code before (instead of) putting in a password. I wonder if this is why some people are getting messages when not trying to log in?)

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ED Rewards Text Verification Code - is it a Scam?